Schian
BdW-Rekrut
AW: The Secret World
TSW auf den 3.Juli verschoben, begruendet mit besseren Marktbedingungen mit dem neuen Termin :
eine Analyse aus dem engl. Forum :
"Details on TSW Delay from the Quarterly Report
I realize that not everyone will see or take time to read Funcom's quarterly report. Seeing as there is no official response to the delay on the forums as of this posting, I thought I would summarize the relevant data from the report. All of this info can be found directly in the quarterly report, but for those who don't read it here are the noteworthy pieces (assuming no one here was eagerly awaiting an update on Fashion Week Online):
-First off the bat, TSW launch has been pushed back two weeks. Head-start will now begin June 29th, while the game will launch on July 3rd.
-Contrary to what has been suggested, the game is not being delayed for polish reasons. (Though an extra two weeks certainly won't hurt)
-Funcom has recently acquired a $22 million Standby Equity Facility, which is the reason for the delay. Basically, a SEF is an agreement Funcom has made with a private company to sell them discounted stock at Funcom's timed discretion without going through a second public offering. It's more complicated than that, but the central point is that Funcom has obtained some extra cash and they feel an extra two weeks of increased marketing prior to launch will help the game's long-term prospects.
-Funcom has a vested interest in the success of TSW. They've lost money for the last three quarters, and are counting on TSW's performance to lift them back to profitability.*
-The company's target subscriber rate is approximately half a million subscribers. They hope to have 35% of the game's revenue come from the cash shop.*
-If these goals are met, TSW would have a 53% profit margin and draw in $157 million in the first year. To illustrate this number, Funcom had about $2.3 million in revenue last quarter.
-If TSW performs closer to AOC, then it can still remain profitable at $100 million in the first year if 280,000 subscribers are retained.
-Lastly, they reiterated that the character creator, animations, grouping and combat impact are currently the primary development focus alongside bug fixes and polish.
The entire presentation can be read here:*http://l3cdn.funcom.com/funcomportal...esentation.pdf"
TSW auf den 3.Juli verschoben, begruendet mit besseren Marktbedingungen mit dem neuen Termin :
eine Analyse aus dem engl. Forum :
"Details on TSW Delay from the Quarterly Report
I realize that not everyone will see or take time to read Funcom's quarterly report. Seeing as there is no official response to the delay on the forums as of this posting, I thought I would summarize the relevant data from the report. All of this info can be found directly in the quarterly report, but for those who don't read it here are the noteworthy pieces (assuming no one here was eagerly awaiting an update on Fashion Week Online):
-First off the bat, TSW launch has been pushed back two weeks. Head-start will now begin June 29th, while the game will launch on July 3rd.
-Contrary to what has been suggested, the game is not being delayed for polish reasons. (Though an extra two weeks certainly won't hurt)
-Funcom has recently acquired a $22 million Standby Equity Facility, which is the reason for the delay. Basically, a SEF is an agreement Funcom has made with a private company to sell them discounted stock at Funcom's timed discretion without going through a second public offering. It's more complicated than that, but the central point is that Funcom has obtained some extra cash and they feel an extra two weeks of increased marketing prior to launch will help the game's long-term prospects.
-Funcom has a vested interest in the success of TSW. They've lost money for the last three quarters, and are counting on TSW's performance to lift them back to profitability.*
-The company's target subscriber rate is approximately half a million subscribers. They hope to have 35% of the game's revenue come from the cash shop.*
-If these goals are met, TSW would have a 53% profit margin and draw in $157 million in the first year. To illustrate this number, Funcom had about $2.3 million in revenue last quarter.
-If TSW performs closer to AOC, then it can still remain profitable at $100 million in the first year if 280,000 subscribers are retained.
-Lastly, they reiterated that the character creator, animations, grouping and combat impact are currently the primary development focus alongside bug fixes and polish.
The entire presentation can be read here:*http://l3cdn.funcom.com/funcomportal...esentation.pdf"